E-commerce is a critical avenue for retailers to remain competitive and relevant to the changing buying patterns of consumers, as well as expanding to the international market beyond the “brick-and-mortar” shops. Adopting e-commerce together with omni-channel strategies would help retailers meet consumer needs in both online and offline channels.
While retailers acknowledge the need to build up their digital commerce capabilities, they often faced constrained by lack of expertise to start, manage and even to choose the right technology.
Enabling Digital Commerce Solution
To mitigate these challenges, Singapore Productivity Centre (SGPC) and Shopmatic have developed a package solution which includes readiness assessment, mapping and redesign of the omni-channel customer journey, implementation of the Shopmatic e-commerce solution and transfer of digital know-how through application based training.
The solution adopts a holistic approach that would first ascertain your business current digital assets and capabilities before setting up the customised online platform. Also, an operation process map that integrates the e-commerce business with your current offline business would be mapped. This would allow seamless operation in both online and offline channels. It will also set up a full-fledged e-commerce operation in the quickest duration, helping you in increasing sales opportunities/channels.
Who should embark on this solution:
-Retailers and Merchants who want to expand to online sales channel
-Retailers and Merchants looking for a one-stop solution with reasonable investment required