The strong growth in internet retailing is expected to worth about $7 Billion and make up 6.7% of all retail sales by 2025 (Reported by Temasek & Google). 26% of Singaporeans shop online at least once a week and 58% purchase online at least once a month.
Hence, companies currently face many challenges in creating a seamless e-customer journey. It is crucial for a company to understand its readiness to start their digital business (e-commerce/m-commerce) and the suitability of their products with the digital commerce consumer behavior. Also, a company need to measure their fulfilment ability which would involve evaluating the capacity of the back-of-house operation.