Many businesses faced the challenge in keeping up with the rapid changing consumer preference, empowered by the digital revolution. So, it is critical for businesses to leverage on digital marketing to reach out to its consumer as it plays a vital touch point during their purchase decision journey.
Therefore, it is critical for businesses to have a holistic digital marketing strategy that integrates digital channels such as Google search, social media, email and websites with its traditional marketing methods.
Marketing is about communicating your brand, presence and product at the right time and medium to your targeted audience. In this digitally transformed era, using digital channels to communicate is necessary for businesses. Beyond communication, digital marketing would allow firms to understand their target audience better and improve marketing strategy though data analytics collected.
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