The aim of the study mission is to assist Singapore Retailers to gain insights and exposure about the ‘new retail’/ ‘unbound retail’ development in Shanghai and learn how some of these strategies and technology can be applied to their business.

This trip is for Business Owners:

  • To seize new business opportunities from the latest retail trends and digital strategies in China.
  • To gain insights on applicable technology and digital strategy that integrates seamless customer experience from online to offline.
  • To learn from successful retailers with Omni-channel experience, ‘click-and-mortar’ concept, and digital marketing strategies to increase customer engagement.

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Programme Fee (incl. accommodation)

After 70% funding support by SPRING : $1,950/pax (usual: $6,500/pax)

*Excludes Air-Ticket as it would be self-purchased and funded up to 70% capped at S$2,000 per ticket for maximum 2 pax
*Trip is subjected to SPRING support on up to 70% of qualifying costs (subject to SPRING’s approval)


For enquiries, please contact:
Ms Sim Siling
Tel:      6745 5833
Email: sim_siling@sgpc.sg

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