A large part of a retailers’ growth comes through store growth. Often, we introduce new concepts to reinvigorate our brand and to draw more footfalls. However, a ‘Me too’ concept will not only be unprofitable, it can also adversely impact our core brand.

Masterclass 1: Concept Development and Differentiation
24 July 2018, 9.00 AM to 5.00PM

This 1-day masterclass will address key questions when it comes to concept design and also includes tools to assess current concepts and design new concepts:-

1. Template for consumer research/ surveys
2. Concept assessment checklist for current concept
3. Competitor concept assessment
4. Concept planning templates for new concept, e.g. what criteria, what trade-offs, examples of different concepts

Format of Masterclass

The 1-day session will cover key concepts, tools and exercises to help understand, apply and peer sharing. Participants will also receive one-to-one onsite coaching led by SGPC consultants (6 hours consultancy over 3 to 6 months).

Who Should Sign Up

  • SMEs and Large retail Enterprises in Singapore
  • Business Owners, Key Functional Leaders and Management Executives in Retailers
  • Retail Professionals, Managers and Executives (PMEs) involved in development and/or implementation of productivity-related activities

Course Fee

Subsidised Fee by SSG for SME: $572 per pax (Excl. GST)
Subsidised Fee by SSG for Non-SME: $1,716 per pax (Excl. GST)

Venue

Singapore Productivity Centre
Imagination Room
11 Eunos Road, #08-01
Lifelong Learning Institute